955% more ranking keywords for SplintInvest in seven months.

Alternative investing covers a surprisingly wide set of interests. A wine investor uses different language from someone researching sneakers, handbags, trading cards or private equity.

Our research covered:

• Branded and non-branded investment searches
• Wine, trading cards, handbags and sneakers
• Private equity and emerging investment categories
• English and German keyword plans
• Commercial, educational and sign-up intent

The research gave us a steady publishing roadmap and a clear purpose for each article, category page and market-specific opportunity.

International websites give search engines plenty of decisions to make, so we gave Google clearer instructions across the multilingual structure.

Canonical tags

We reviewed and corrected canonical implementation across the language sections. Each market version gained a clearer relationship with the wider site and a better opportunity to be indexed appropriately.

Index control

We added noindex directives to non-essential subdomains and API-related areas with little organic search value. Google could spend more of its crawl attention on pages built for users.

Orphaned and redundant pages

We reviewed isolated and duplicate-value URLs, then tightened the structure around pages that supported the platform, investment categories and content strategy.

Navigation hierarchy

We reorganized the homepage navigation into a clearer dropdown system. Important investment categories became easier to reach, and the internal hierarchy made much more sense to crawlers.

Mobile performance needed attention around large files and rendering delays. We reviewed the heavier assets, worked through the loading issues and helped important category pages become usable sooner.

We also tested the website across browsers. A few menu elements refused to click and some navigation links took their time responding. Those small frustrations can end a promising visit surprisingly quickly, so we worked with the SplintInvest team to make the journey more reliable.

The improved mobile experience went on to pass its Core Web Vitals assessment. Faster pages and dependable controls gave both search visitors and search engines a cleaner experience.

Our human copywriters researched, wrote and published eight articles each month. We covered established categories such as wine, cards, handbags and sneakers, then expanded into private equity and other emerging areas as the data revealed fresh opportunities.

Each article had a specific role in the wider journey. Structured headings made longer financial topics easier to scan, and natural internal links connected readers with related guides, investment categories and app sign-up routes.

That routine steadily created more useful entry points into the website. It also turned the content library into a connected resource where an investor could keep exploring without needing a treasure map.

Financial content asks readers to place real trust in the information and the people behind it. We expanded the About section with more detail about SplintInvest's mission, team and partnerships.

We introduced expert profiles for key people in the business and added professional context around their experience. Author boxes also connected articles with identifiable contributors, including Aurelio Perucca and Mario Von Bergen.

These additions helped users understand who had shaped the information they were reading. They also gave search engines clearer experience, expertise, authority and trust signals around a financial platform.

We treated every ranking as an invitation. Page titles and meta descriptions were reviewed, tested and adjusted using click-through rate data, helping SplintInvest make a stronger first impression inside the search results.

Once people arrived, clearer calls to action linked articles and category pages with the app. We also improved category information and comparisons so users had useful answers before deciding whether an investment suited them.

We proposed a dedicated login and registration experience to complete the route from research to account creation. The journey became simple: discover a topic, understand the opportunity, explore the category and open the app.

Our monthly reports covered ranking movement, branded searches, technical health, Lighthouse performance and new opportunities. Keyword difficulty helped us balance ambitious topics with realistic gains that could arrive sooner.

We reviewed Timeless Investments and Vinovest to find search themes and content gaps already attracting interest. Their visibility gave us useful clues, and we turned those clues into ideas suited to SplintInvest's own platform and audience.

A supporting backlink strategy shortlisted relevant opportunities from reputable websites. Regular reporting kept the campaign flexible and gave every new recommendation a clear reason to exist.