71.2% more organic traffic and a Shopify rebuild for Helios Sauna.

We moved Helios from Squarespace to Shopify so the team had a more flexible base for locations, booking-style products, private hire, vouchers, offers and future growth.

The migration covered the parts customers see and the bits the team manages every day:

• Site structure and navigation
• Location and private-hire pages
• Vouchers and promotional areas
• Booking-focused page layouts
• An SEO-friendly page hierarchy

We built the structure around the way customers search and book. That gave Helios a site that feels clear on the front end and stays practical behind the scenes.

Helios had several locations, public sessions, private bookings, extras and different booking types that needed to stay in sync. We mapped the journey from the first location choice through to checkout.

Customers could see where each sauna was, understand the available sessions, pick the right option and reach the booking flow with less hunting around.

We also reduced unnecessary checkout fields. Each field asks for a little more effort, so we kept the process focused on the information Helios actually needed. Fewer speed bumps, more completed sauna bookings.

We wrote and refined copy across the homepage, location pages, private-hire pages and the supporting sections around them.

Every page had a practical job:

• Explain the sauna experience in plain language
• Help customers compare locations and booking options
• Keep the Helios voice relaxed, premium and trustworthy
• Use relevant search terms naturally
• Guide interested visitors toward a booking

We wrote for real customers first and gave search engines the context they needed around sauna experiences, outdoor saunas, private hire and location-specific bookings. The result sounds like Helios and works hard in search.

We focused on the pages closest to a booking: the homepage, location pages, private-hire pages and sauna booking pages.

Our keyword targets included “sauna Dublin”, “sauna Wexford”, “sauna Dun Laoghaire”, “saunas Dublin”, “private sauna Dublin”, “sauna Ireland” and “outdoor sauna Ireland”. These searches carry clear local intent and lead naturally toward a booking.

We tightened the heading hierarchy, rewrote metadata and made each page more specific to its location and service. Google received clearer signals, and customers received more useful search results.

We built a content plan around the questions people ask as they discover sauna and cold-plunge culture. The topics covered health benefits, session length, temperature, workouts, calories, colds, cold plunges and beginner ice-bath advice.

Someone searching “does sitting in a sauna burn calories?” may be early in their journey. They are still a highly relevant visitor for Helios. Helpful answers brought that audience into the site and introduced them to the experience.

We connected each article to the relevant location, booking and private-hire pages through internal links. That helped the content build topical authority and support the commercial side of the website.

Wellness is personal, so customers want to see who runs the business, who looks after each location and who stands behind the advice they read.

We supported author bios on blog posts, an Our Team page and location-manager sections on relevant pages. These additions made the website feel human and gave every piece of expertise a real name and face.

In SEO terms, this supports experience, expertise, authoritativeness and trustworthiness. In everyday terms, it shows people who they are booking with. Fairly sensible, really.

Alongside the rebuild, we handled the technical details that help search engines crawl, understand and present the site correctly.

The work covered image optimization, formatting, breadcrumb improvements, heading structures and a structured-data review. We kept the implementation clean and consistent across the page types that mattered most.

We also reviewed rating and review schema with accuracy in mind. We used markup we could keep reliable and skipped anything likely to become misleading. A tidy technical setup ages much better.