BlogSEO GuidesKeyword Research: A Step-by-Step Guide for SEO

Keyword Research: A Step-by-Step Guide for SEO

Introduction to Our Guide

A Keyword research is the foundation of every search engine optimization (SEO) campaign. It helps you to identify the keywords that your target audience is searching for in Google or other search engines and allows you to optimize your content accordingly to target your niche. By doing so, you can increase your visibility in search engine results pages (SERPs) and drive more organic traffic to your website. We have created this guide to show you the step-by-step process of conducting an effective keyword research for your website – So let’s begin!

Step 1: Define Your Goals

Before you start researching keywords, it is important to define your goals. Ask yourself, what are you trying to achieve with your website? Do you want to increase your brand awareness, generate leads, or drive more sales? Your goals will help you to determine the type of keywords you should focus on.

For example, if your goal is to increase brand awareness, you may want to target more general keywords that have a high search volume like “teeth whitening”. On the other hand, if your goal is to generate leads or drive sales, you may want to focus on long-tail keywords that are more specific to your business and have a higher chance of converting – for example “cost of teeth whitening in Florida”.

Example of Long-Tailed Keywords; Source: Ahrefs

Step 2: Brainstorm Potential Keywords

The next step is to brainstorm potential keywords. Start by creating a list of words and phrases that are relevant to your business. These can include product names, industry terms and phrases that your target audience may use when searching for your products or services.

You can also use tools like Google’s Keyword Planner, SEMrush or Ahrefs to get keyword ideas. These tools provide insights into the search volume, competition and related keywords for any given keyword.

Tools like SEMrush can help you identify the opportunities for relevant keywords, Source: SEMrush

Step 3: Analyze The Keyword Data

Search volume indicates how often a particular keyword is searched for within a specific timeframe. Opting for keywords with a high search volume is vital since this indicates a demand for those keywords.

Competition plays a crucial role in keyword research, and it refers to the number of competing websites that are targeting a specific keyword. Opting for keywords with low competition enhances your chances of ranking higher in SERPs, as it reduces the number of sites you’ll be competing against. Therefore, it is important to conduct a thorough competition analysis to identify keywords that offer the best chances of ranking highly.

Relevance indicates how closely a keyword aligns with your business. Choosing keywords that are relevant to your business increases the likelihood of getting traffic that is more likely to convert.

Once you have a list of potential keywords, the next step is to analyze the data. You need to consider the key metrics such as the search volume, competition and relevance of each keyword to your business. The aim is to identify keywords with a high search volume, low competition and that are closely relevant for your business as possible – we want to start with low difficulty keywords and then work our way up over time. (Remember – SEO is a long-term strategy, the success does not happen overnight).

You can help yourself filter out the relevant keywords with use of spreadsheets, like Google Sheets.

Step 4: Refine Your Keyword List

After analyzing the data, you should have a list of keywords that are relevant to your business and have a high search volume with low competition. However, it is important to refine your list further to ensure that you are targeting the most effective keywords.

One way to do this is by analyzing the intent behind each keyword. Are people searching for that keyword looking for information, products, or services? Understanding the intent behind each keyword will help you to create content that matches the searcher’s intent.

Another way to refine your keyword list is by analyzing the intent of search engine results pages. Take a look at the top-ranking pages for each keyword and see what type of content they are offering. This will give you an idea of what type of content you need to create to rank for that keyword.

Top SERP results will guide you towards the type of content you should produce for each keyword, research it.

Step 5: Create Content and Optimize On-Page Elements

Once you have a refined list of keywords, it’s time to create content and optimize on-page elements. Start by creating high-quality, informative content that matches the intent behind each keyword. Use the keywords naturally throughout your content, but avoid keyword stuffing, which can hurt your rankings.

Optimize on-page elements like title tags, meta descriptions and header tags using your target keywords. This will help search engines to understand the content of your page and improve your chances of ranking higher in SERPs.

When creating content, make sure it is engaging and provides value to your audience. Use a conversational tone and include examples, statistics, and visual aids to make your content more interesting and informative. By doing so, you can increase the chances of your content being shared and linked to, which can improve your rankings further.

If you’re interested to learn more about backlinks, check out our article right here:

Step 6: Monitor Your Performance and Make Adjustments

Keyword research is an ongoing process, it’s important to monitor your performance and make adjustments accordingly. Use tools like Google Analytics to track your website’s traffic, bounce rate, conversion rate and other metrics you find relevant. This will give you insights into which keywords are driving the most traffic and conversions to your website.

If you find that a keyword is not performing as well as you had hoped, consider adjusting your content or targeting a different keyword altogether. On the other hand, if you find that a keyword is driving a lot of traffic and conversions, consider optimizing your content further to improve your rankings for that keyword; hopefully outcompeting competitors who were out of reach when you started.

Again, tools like Ahrefs and SEMrush can really help you with that work.


Keyword research is an essential part of SEO, and it’s important to take the time to do it right. By following the steps outlined in our guide, you now should be able to identify the most effective keywords for your website and create content that matches the user intent. Remember, keyword research and SEO in general is an ongoing process, it’s important to monitor your performance and make adjustments as needed to stay ahead of the competition.

If you need any help with any of the above, then contact us! We are the experts in the field of SEO and Keyword Research – we are looking forward to assisting you.

Konrad is the founder of Doctorank and the creator of a popular YouTube channel on SEO. He has successfully launched several startups and managed SEO campaigns for global multi-million dollar companies, contributing to over $130 million in combined annual revenue. He enjoys spending his spare time at local race tracks, playing video games and watching sci-fi movies.

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