+955% Keyword Growth in 7 Months

To tackle SplintInvest’s challenges, we developed a tailored SEO strategy encompassing technical fixes, content improvements, and user-focused optimizations. Here’s how we achieved success:

1. 🔑 Keyword Research and Content Optimization

We conducted extensive keyword research to identify opportunities in branded and non-branded search terms.

• Content Strategy Execution:
  • Our human copywriters have researched, written and published 8 high-quality articles monthly on alternative investment topics like wine, trading cards, hand bags or sneakers.
  • Expanded the content plan to include “Private Equity” and other emerging categories.

• Localized Content Optimization:
  • Developed keyword lists and content for English and German audiences, adapting the strategy to SplintInvest’s primary European markets.
  • Enhanced multilingual content by addressing canonical URL issues, ensuring all language versions were indexed and ranked appropriately.
• Internal Linking Overhaul:
  • Reviewed blog articles to identify gaps in internal linking, incorporating strategic links to drive users toward app sign-ups and main service pages.
  • Implemented structured headings and subheadings to improve readability and SEO performance.

2. ⚙️ Technical SEO Improvements

We resolved critical technical issues that were hindering the site’s performance:

• Core Web Vitals Improvements:
  • Fixed mobile speed issues by optimizing large files, improving page load times, and addressing delays in rendering category pages.

• Canonical Tag Fixes:
  • Ensured proper canonical tags for all language versions to avoid duplicate content issues and maximize search engine indexing.
• Subdomain Management:
  • Added a noindex directive to non-essential subdomains (e.g., API pages) to prevent dilution of SEO value.
  • Deindexed orphan and redundant pages, focusing search engine efforts on priority content.
• Homepage Navigation Overhaul:
  • Introduced a dropdown menu structure, categorizing key investment pages for improved user experience and crawlability.

3. 🏗️ EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) Implementation

To build trust and establish authority, we implemented EEAT best practices:

• Detailed “About Us” Pages:
  • Created pages that showcased the company’s mission, team, and partnerships, highlighting their credibility in the investment sector.
  • Added sections for key experts and real authors, featuring profiles linked to professional credentials.

• Author Box Integration:
  • Introduced author boxes for all blog articles, linking content to verified experts such as Aurelio Perucca and Mario Von Bergen.
• Meta Tag Optimization:
  • Tested variations of meta tags and revised them based on click-through rate (CTR) performance.

4. 📊 User Experience and Conversion Improvements (SXO)

Focusing on user intent and conversion optimization, we made strategic improvements:

• Call-to-Actions (CTAs):
  • Designed clear and compelling CTAs across blog posts and category pages, guiding users to sign up for the app.
  • Proposed the creation of a dedicated login/registration landing page to improve user flow from blog content to app engagement.
• Content Alignment with User Intent:
  • Ensured category pages aligned with user search intent, providing comprehensive details on investment categories.
  • Added financial data and comparisons similar to competitors, giving users actionable insights.
• Browser Compatibility Fixes:
  • Addressed non-clickable menu elements and delays in navigation links on specific browsers, ensuring seamless functionality.

5. 📈 Reporting and Strategy Adjustments

We maintained consistent reporting and iterative improvements throughout the project:

• Monthly Reports:
  • Included insights on branded keywords, Lighthouse technical health, and keyword performance forecasts.
  • Provided keyword difficulty (KD) analyses to identify achievable targets and short-term opportunities.

• Competitor Analysis:
  • Analyzed competitors like Timeless Investments and Vinovest to uncover keyword gaps and content opportunities for SplintInvest.
• Backlink Strategy:
  • Shortlisted a number of high opportunity quality backlinks from reputable domains to enhance the site’s authority.