Case Study brief
Dental Practice SEO
Our client, a highly regarded dental practice based in Northern Ireland, was facing SEO challenges in attracting organic traffic to their website. Despite offering an extensive range of high-quality services with the use of state-of-the-art equipment, the domain was getting little to no visibility in Google.
Read on to learn about the specific steps we took and the impressive results we achieved.
Organic Traffic Growth
Increase in Total Keywords
Campaign Duration
Client Feedback - Donna O'Shea
“The team do everything in their power to achieve the client’s goals. They are a highly professional set-up and they have used their exceptional expertise and knowledge to market my company improving it’s domain ranking beyond belief. Thank you”
Goals 🎯
• Increase Lead Generation
• Improve Local Organic Traffic
• Develop Blog Topical Authority
• Increase Visibility of “Money” Keywords
The Challenge 🛠️
Spires Oral & Dental Care, a reputable dental practice in Northern Ireland, was struggling with low organic traffic on their website despite offering top-quality services with advanced equipment. The lack of visibility on Google meant they were unable to reach potential patients searching for their services online.
When the practice engaged our SEO services in September 2022, their website had limited traction:
- Only 170 monthly organic users
- A mere 127 keywords driving traffic
- Just one keyword ranking in Google’s top three positions
To help the client connect with their target audience and grow their patient base, we needed to implement a robust SEO strategy that addressed both technical issues and content gaps.
The Solution đź’ˇ
To tackle the challenges, we developed a comprehensive SEO plan encompassing keyword research, technical optimization, content development, and link building. Here’s how we did it:
1. Complex Keyword Research
We identified high-traffic and relevant search terms for the dental and cosmetic dentistry niche. Using this data, we crafted a content plan to target these keywords effectively, ensuring the site appealed to its ideal audience.
2. Advanced Technical Improvements
We made significant adjustments to the website’s structure and functionality to improve search engine visibility:
- Blog Indexing: Enabled search engines to crawl and rank blog content by removing the “noindex” directive.
- Optimized Title Tags and Meta Descriptions: Revised titles and meta descriptions to align with best practices, boosting click-through rates.
- Streamlined Redirects: Ensured a consistent primary URL by redirecting the non-www version to the www version.
- Homepage H1 Optimization: Added keyword-rich headings to enhance discoverability.
- Simplified URLs: Created user-friendly, descriptive URLs to improve accessibility and rankings.
- Google Business Profile Optimization: Updated local business details for better visibility in local searches.
- Live Chat Integration: Introduced a live chat feature to enhance user engagement and conversions.
3. Tailored Content Strategy
We collaborated with the client to optimize service pages and create fresh, engaging blog content tailored to their expertise in cosmetic dentistry and facial aesthetics. This enriched content not only aligned with SEO best practices but also resonated with the target audience.
4. Topical Link Building Campaign
We executed a targeted link building strategy, securing high-quality backlinks from reputable sources. This improved the domain authority of the website and amplified its search engine rankings.
The Results 🚀
In just six months, Spires Oral Care experienced remarkable growth:
- +738.2% Increase in Organic Traffic: Monthly users grew from 170 to 1,425.
- +971.6% Increase in Total Keywords: Keywords driving traffic jumped from 127 to 1,361.
- +3,100% Increase in Top 3 Keyword Rankings: Keywords in Google’s top three results skyrocketed from 1 to 32.
Highlights
- The blog section became a valuable source of traffic thanks to strategic indexing and keyword optimization.
- Local search visibility soared, driving more patients to the practice.
- Real-time engagement via live chat helped convert more visitors into patients.
The client expressed immense satisfaction, leaving a glowing 5-star testimonial on our Google profile.
Interested in Results Like This? 🌟
At Doctorank, we specialize in custom SEO strategies that deliver real results. Whether you’re looking to grow traffic, improve rankings, or connect with your audience, we’re here to help. Contact us today for an SEO audit and discover how we can help your business thrive online.