Case Study brief
Adult eCommerce SEO
Ballistic Metal, a niche eCommerce brand specializing in premium, customizable adult products, was struggling to achieve online visibility and sales. Their outdated website lacked SEO optimization, making it hard for their unique products to reach the right audience. Complicating matters further, their existing platform was ill-equipped for modern eCommerce demands.
Read on to discover the actions we implemented and the outstanding results we delivered.
Organic Traffic Growth
Increase in Total Keywords
Campaign Duration
Client Feedback - Neal Danielis
“Konrad and his team are AMAZING!!! I’m so glad we found each other and are working together on our SEO & Website projects. We couldn’t be happier with the level of support we are receiving and our new site turned out much better than expected. I would 110% recommend Doctorank to anyone looking for a legitimate, trusted, honest partner to help with your needs.”
Goals đŻ
⢠Create a New Website on Shopify
⢠Improve Organic Visibility and Conversions
⢠Increase Organic Sales Online
⢠Implement a Wholesale B2B Functionality
The Challenge đ ď¸
The stakes were high as sales had been declining, and Ballistic Metal sought to not only recover but thrive in their competitive market. With ambitious goals and a tight timeline, we were tasked with building a modern, SEO-driven Shopify website that could deliver immediate results.
When the client engaged our SEO services in May 2023, their website had low visibility:
- Only 586 weekly organic users
- Just 614 keywords driving traffic
- A complete lack of EEAT signals
To help the client reach their target audience and expand their customer base, we needed to implement a comprehensive SEO strategy that tackled both technical shortcomings and content gaps.
The Solution đĄ
1. đ¨Â Building a Modern Shopify Website
We started by transitioning Ballistic Metalâs outdated website to Shopify, a more robust and scalable platform for their needs.
Theme Selection: Chose a Shopify theme optimized for user experience (UX) and eCommerce functionality. Prioritized clean design and mobile responsiveness to cater to the majority of users shopping on mobile devices.
Website Structure: Created an intuitive navigation system, including a mega menu for easy browsing of their product categories, such as anal plugs, cock rings, and bondage accessories.
Wholesale B2B Functionality:
- Added a separate wholesale section that was set to noindex to prevent it from being discoverable on search engines. This ensured wholesale clients could access specialized pricing while retail customers only saw the standard store.
- Implemented advanced user account segmentation to separate wholesale buyers from regular consumers.
Secure Migration: Ensured seamless migration of all products, categories, and customer data to Shopify, minimizing downtime.
2. đ Optimizing for SEO and Conversions
To improve organic traffic and conversions, we implemented a comprehensive SEO and SXO (Search Experience Optimization) strategy:
Keyword Research and Implementation
- Conducted in-depth keyword research to identify high-traffic terms, focusing on Ballistic Metalâs niche products like aluminum dildos, cock rings, and nipple clamps.
- Updated product titles, descriptions, and meta tags to align with these keywords, ensuring optimal visibility on search engines.
Category Optimization
- Restructured product categories based on keyword intent and search volume:
- For example, changed “Anal Toys” to “Butt Plugs” due to its higher monthly search volume (29,000 searches vs. 9,800 for âAnal Toysâ).
- Consolidated related categories to reduce clutter and improve user navigation.
- Enhanced category descriptions, making them concise and SEO-friendly without compromising user intent.
SEO Content Efforts
- Revised existing blog content to include internal links to relevant products and categories.
- Created new blog articles optimized for SEO and user engagement, such as:
- âBallistic Metal Guide to Prepping for Anal Playâ
- âHow to Choose the Best Aluminum Cock Ringâ
- Improved EEAT (Experience, Expertise, Authority, and Trustworthiness) by:
- Expanding the âAbout Usâ page with details about the founders, mission, and product creation process.
- Adding author bylines and publishing dates to blog posts.
Technical SEO Improvements
- Simplified URL structures to make them more SEO-friendly.
Researched and designed a new mega-menu to improve navigation, crawlability, and user experience, ensuring that each category page targets the right keyword every time.
Optimized Google Merchant Center integration for shopping campaigns, ensuring compliance despite the nature of the products.
- Fixed indexing issues to ensure only relevant pages (e.g. B2C retail) appeared in search results.
Conversion Rate Optimization (CRO)
- Added trust-building elements to the site:
- âDelivery Timesâ and âProduct FAQâ sections on product pages.
- Customer reviews and star ratings on product pages.
- High-quality, uniform product images with AI-enhanced backgrounds for consistency.
- Size guides for items like cock rings to reduce returns.
- Introduced a sidebar category menu to improve navigation.
3. đ Link Building and Off-Page SEO
To increase the websiteâs domain authority and rankings:
- Shortlisted high-quality backlinks from niche-relevant websites, ensuring compliance for adult content.
- Partnered with authoritative blogs and directories to generate referral traffic.
4. âď¸Â SXO and Mobile Optimization
Since a significant portion of users accessed the site via mobile:
- Revamped the CSS styling for mobile views to improve readability and usability.
- Addressed mobile checkout issues that previously caused errors and abandoned carts.
- Added mobile-friendly features, such as collapsible menus and click-to-call buttons.
The Results đ
Within five months, our holistic strategy delivered exceptional results:
- +253.42% Total Keywords: Grew from 614 to 2,170 in Ahrefs, enhancing the siteâs visibility in organic search.
- +419.36% Increase in Weekly Organic Traffic: Increased from 568 to 2,950 users, according to Google Search Console.
- 5-Digit Sales Numbers in the First Month: Achieved immediately after the new Shopify site launch, proving the strategyâs effectiveness and deliverying high ROI.
Highlights:
- Improved rankings for key products like aluminum dildos and cock rings, boosting sales for Ballistic Metalâs most profitable items.
- Reduced bounce rates and increased average session duration through better UX and content alignment.
- Increased trust and transparency with EEAT improvements, leading to higher customer retention and repeat purchases.
Interested in Results Like This? đ
At Doctorank, we specialize in tailored SEO and eCommerce strategies that drive results. Whether youâre looking to boost traffic, improve sales, or modernize your website, we have the expertise to transform your online presence. Contact us today for a free consultation and let us help you dominate your niche!
